Musician RAVI - Music Business Presentations

Turning Passion into Profession

Target Audience: College Students, Artists, "Wantrepreneurs"

Ravi weaves the soul of an artist, mind of a businessman, and heart of a philanthropist into a career, and inspires all of us to dream big and chart a realistic course for success. No smoke and mirrors, deceptive marketing tactics, get rich quick schemes, or spiritual guidance to bliss—perception no longer is reality in today's socioeconomic environment. And while a fan of guerrilla marketing, Ravi doesn't simply push a DIY (Do It Yourself) method of entrepreneurship or teach his audiences how to make a Plan B out of their Plan A. Instead, Ravi focuses on developing personal and professional integrity, and building a business model on logic and reason fueled by passion and conviction. This includes smart branding, creative financing, positive long-term associations and business-to-business relationships, social responsibility, leadership and teamwork, and more. His own career is the example, and he dissects the series of "hits" and "misses" and valuable lessons learned along the way.

Target Audience: College Students, Artists, "Wantrepreneurs"

It's about how to "sell out" while keeping your integrity intact. The secret is to not sell out at all! Ravi teaches how to find the right match in sponsors and secure desirable artist endorsement deals. He outlines the structure of an effective marketing proposal, as well as the mutual expectations and responsibilities of both the artist and product manufacturer. Learn how to create added value and market your career in a way that helps you garner the support you need.

"Your talk at the Road Rally was absolutely inspirational. I never imagined the tactics you suggested. I've already contacted an organization that means a lot to me (not a music-related company at all :), and they are interested in working together. Never even thought of it before! I am greatly looking forward to receiving your CD and listening to more of your wisdom."
- Dan Rothery, Attendee, Taxi Road Rally

"You were really great and informative, and one of the better presentations I've seen at Berklee!
- Lexi, Student, Berklee College of Music

"I can't begin to explain how much I got from your sessions. The concepts that you discussed are an invaluable shift of thinking, as far as leveraging your abilities and resources, and being able to provide added value to a situation where the person 'holding the cards' has literal incentive to work with you despite maybe not knowing of you as an artist. You did an outstanding job of explaining this in a way that I believe can help any artist, from a major touring artist down to a coffee-shop performer who can work out small arrangements to turn a loss into a win. I believe that this 'switch' that you flipped will make a major difference in my approach to my music career, and I wanted to thank you personally for that."
- Joe Taylor, Attendee, Taxi Road Rally

"In navigating the course of my business as a performer, your opening presentation at Atlantis was the perfect catalyst for thinking outside the box and looking beyond the surface of one's intent to identify the underlying benefit of a promotional situation. It brings an artist such as myself a great deal of comfort to know that I do not have to sacrifice my principles or my art in order to make a living doing that which I love to do, and hearing this from a successful fellow artist like you is a true inspiration. I can honestly say that I learned as much from your presentation as I did from the rest of the conference panels combined."
- Lindy, Songwriter/Band Leader, Atlantis Music Conference